NEXT IDEA, founded in 2008, is a global leader in smart, sustainable, and high-performance beauty sampling solutions. From concept to delivery, we help brands create impactful consumer experiences through our innovative sample packaging, global manufacturing network, and commitment to sustainability.
In 2025, our strategic partner XJ BEAUTY—a full-service beauty solution provider since 2007—strategically invested in NEXT IDEA USA to strengthen its global footprint in the cosmetics and personal care industry. Together, we deliver cutting-edge product innovation, formulation, turnkey manufacturing, and next-gen packaging for skincare, makeup, and more.
With operational hubs and manufacturing facilities in:
• Shanghai, China – Innovation Headquarters
• Seoul, Korea – KMI Factory
• Tokyo, Japan – JMI Factory
• Los Angeles, USA – XJ BEAUTY Factory
We’re expanding to Brazil and Poland to better serve international markets.
Automated, intelligent manufacturing processes that scale with precision.
User-friendly, hygienic, and high-performing sample formats that enhance brand perception.
Eco-conscious packaging using PCR plastics, FSC-certified paper, and low-carbon processes.
Premium look with 10–20% less plastic than flat sachets
Custom molds for branded shapes, fast tooling, affordable cost
Multi-chamber formats for showcasing multiple formulas
Rigid, protective, and customizable designs
Clean, hygienic peel-and-use samples for makeup and skincare
Ideal for demonstrating textures and shades of powder-based products
Sampling dramatically influences consumer behavior:
We prioritize a greener future by:
• Using PCR plastics and FSC-certified paper
• Reducing plastic with 3D sample innovations
• Adopting energy-efficient, low-carbon production•
• Investing in biodegradable and recyclable packaging
New Customer Acquisition – Featured in Ipsy, Birchbox, Sephora
E-Commerce Inserts – Encourage discovery & cross-promotion
CRM & Loyalty Rewards – VIP samples build stronger relationships
Retail Testing – Hygienic, single-use formats for in-store trials
Travel Kits – Mini versions for portability & trial
Vending Distribution – Instant access via beauty vending machines
